For me it is really important to do things that other influencers aren't doing. Instagram is so saturated that I never want to feel like one of many. While there are so many of us, I want my content to feel fresh and different. Some days I audit my page and think what can I do today that is different from what anyone else is doing, and different from anything I've done before? That's when I start brainstorming. Sometimes it leads to me booking a fun trip for content, or even setting up a super elaborate tea party right in my backyard.